Windhaus Associate Business Plan Services

All business plans have strengths and shortcomings.

All good business plans address the weaknesses.

All good business plans are distinctly unique to that company.

All good business plans demand detailed research and analysis.

All good business plans develop assumptions justifying all cost and revenue centers.

All good business plans incorporate the complete matrix of a good marketing plan.

All good business plans will emulate the strengths and avoid the weaknesses of the competition.

All good business plans should have an outside, objective review.

All good business plans will expand on the three primary categories of data - marketing, operations and financials.

All good business plans balance the operations to insure the best customer service and never being short or excessive with the resources.

Business plans are developed in outline formats according to client needs. All plans comprise 3 comprehensive elements - marketing, the level of operations required to achieve and maintain the projected market, and financial projections that substantiate a balance between costs, sales and profitability. Comprehensive services include:

Market research incorporating marketing mix, evolving into advertising and promotional strategies.

Analyze operational and staff requirements to insure start-up or expansion costs do not undercut or exceed anticipated market share.

Financial projections, incorporating cost of goods sold, breakeven analysis, ratio analysis, projected balance sheets, income and cash flow statements, all of which is preceded by a well defined set of financial assumptions.

We do not implement a template, whereby your information is simply inserted and then submitted for review. Each plan outline and content is developed to the uniqueness of that client and that client's product/service offerings.

We implement a very logical, common-sense approach to marketing plans:

Product - Define your products and services, highlighting what they offer for the need and/or convenience of the customer.
People - Identify the socioeconomic characteristics of the people and institutions who buy your products and services.
Place - Identify the geographic target markets where you will most likely locate and attract the targeted people and institutions for your products and services.
Price - Determine if a discount, customary or prestige pricing policy is best for your particular target market.
Promotion - Determine the advertising and promotional strategy that will most likely grab the attention of your target market.
Competition - Examine the strengths and weaknesses of your strong and weak competitors regarding product, people, place, price and promotion. Do what succeeds and avoid what fails.
SWOT Analysis - Identify opportunities and threats versus. your strengths and weaknesses in the market analysis above, confirming or revising the advertising and promotional strategy.

For details about our marketing plan services go to www.windhaus.org/.

We conduct analysis of existing business plans, and submit our Analysis Report based on the following:

Review content for substance of marketing data and strategies, operations, financial projections, grammar, spelling, punctuation, outline sequence and quality of writing to successfully convey the proposal.
Identify strengths, weaknesses and feasibility.
Make objective recommendations that reinforce strengths and reduce or eliminate weaknesses.
Observations of feasibility conclude our report.

Our business plan workshop series covers all content that should be found in any business plan. Workshop participants are encouraged to ask questions, interact with other participants and fill in a series of worksheets that ultimately lead to the first draft of a business plan. Following the content and facilitator instructions, participants actually grasp a deep understanding of market research, developing cost effective advertising and promotional strategies, develop, read and comprehend the analytical usefulness of financial projections. Workshop content can be adjusted to meet specific workshop participants' needs. View our Business Plan Template web site for a view of the content from which workshop materials are developed. Most importantly, these are not theoretical documents. Each student develops a real-life plan for his/her business, determining the actual feasibility of the proposed venture or expansion.